HERO AUTOMOTIVE
Automotive digital, without the legacy baggage.
Dealer websites, vehicle advertising and connected digital experiences built by people who understand the journey from stock feed to showroom sale.
We are demystifying feeds, APIs and integrations so automotive retailers can buy better digital capability at a fairer cost.
Dealer digital ecosystem
Stock → shopper → sale
Hero Automotive
One connected growth layer.
AutoTrader
Stock
Codeweavers
Finance
Dealerweb
Enquiries
CAP
Vehicle data
Demand
Illustrative ecosystem · move your cursor across the experience
BUILT FOR THE REAL DEALER JOURNEY
Your website isn't separate from the rest of the business.
Stock, pricing, finance, enquiries, advertising and customer data already move through multiple systems. The problem is that the customer often experiences the gaps between them.
We design around that reality. The objective is a faster customer journey, cleaner data flow, less duplication for teams and clearer visibility of what actually generates sales.
Stock
Accurate and current
Journey
Less friction
Measurement
Click to sale
THE CONNECTED DEALER
Make the systems you already pay for work harder together.
We can design around established automotive platforms and data sources, using the appropriate feeds and APIs where access is available.
AutoTrader
Vehicle inventory & marketplace
Codeweavers
Finance journeys
Dealerweb
Enquiry & retail systems
CAP
Vehicle data
Platform names describe potential integration points and do not imply partnership or endorsement. Integration depends on supplier/API access.
AUTOMOTIVE SERVICES
Three places we can create immediate value.
Car Dealer Websites
Modern dealer websites built around stock, finance, enquiry and conversion — without the legacy complexity.
Website →Car Dealer Ads
Paid media built around vehicle inventory, commercial measurement and the journey from click to sale.
Advertising →Google Vehicle Listing Ads
Put live vehicle inventory in front of high-intent shoppers and optimise towards a lower cost per used-car sale.
Vehicle Ads →WHY WE'RE BUILDING THIS
Automotive technology shouldn't be needlessly expensive.
Dealers have spent years paying substantial fees for websites, feeds, integrations and marketing services that can be difficult to understand, slow to change and even harder to measure.
Modern development, APIs and AI give us an opportunity to rethink that model. We want to make sophisticated automotive capability more accessible while remaining transparent about where the cost and value actually sit.
Hero principles
Commercial value
Does it generate demand, improve conversion or reduce cost?
Interoperability
Can it work with the systems the retailer actually uses?
Speed
Can teams make changes without waiting weeks?
Clarity
Can leadership understand what is working and what it costs?
QUESTIONS WE OFTEN GET ASKED
Automotive technology, without the fog.
Do you only work with large dealer groups?+
No. Hero Automotive is designed to be useful to independent dealers, growing groups and established retailers. We scope the technology and service around the operation rather than forcing every dealer into the same stack.
Can you integrate with our existing automotive systems?+
That is the intention. We design around the systems and data you already rely on, then identify where feeds, APIs and integrations can remove duplication or improve the customer journey. Exact integration capability is confirmed during discovery.
Do we need to replace our current website or suppliers?+
Not necessarily. Sometimes the best route is a new website; sometimes it is improving advertising, data flow or a specific part of the journey. We start with the commercial problem rather than assuming everything needs replacing.
Can you work with our vehicle stock feed?+
Yes, subject to access and the feed format. Vehicle inventory is central to many of the experiences we build, including dealer websites and vehicle-led advertising.
How is Hero different from a traditional automotive agency?+
Our proposition combines automotive marketing experience with modern web development, AI and integration capability. The aim is fewer black boxes, clearer commercial measurement and technology that fits the business.
HERO AUTOMOTIVE
Show us where automotive digital is costing you time, money or sales.
We'll look at the journey, systems and commercial objective and tell you where we think Hero can genuinely add value.